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Thomas Hoehn's Posts


Thomas Hoehn
Director, Brand Communications and New Media

September 10, 2009

Got Social Media? Tips from Kodak


Social Media is a hot topic these days. Kodak, as many of you faithful readers, followers, commenters, and posters know, has been using these channels to reach our customers for a while now.

We speak at many conferences, seminars, webinars, colleges, and tweet-ups on the topic. We also get many requests from other companies seeking advice and, in the spirit of social media itself, we have been open to sharing  To that end, we put together a 16-page booklet that contains some of our experiences and insights on social media as it relates to its use by a business.
In it you will find:
  • Brief description of the social media landscape
  • Myths about social media
  • 10 Social Media Tips from Kodak's Chief Blogger
  • Top 10 list for Twitter usage
  • How to get started in social media
  • Kodak social media activation examples
  • Troubleshooting
  • ..and more.

You can find the booklet online at: http://www.kodak.com/go/followus
Links to our social media channels can also be found there.

To complement the downloadable PDF version we printed copies of this booklet that we will be sharing at Print'09 later this week at a seminar for dealers, partners, and customers. Of course Kodak technology was used to make the printed version -
KODAK  PRINERGY Connect Workflow System, KODAK APPROVAL Digital Color XP4/2540 Digiyal Color Image System, KODAK SWORD Excel Thermal Plates, and Kodak Magnus 800 Platesetter.

We hope that you find this booklet helpful. We also encourage the generous feedback that you continue to provide to us on our efforts and on our products. It is extremely important to us and much appreciated!