Thomas Hoehn's Posts
An interactive history of Kodak products and a catchy tune
Here is a link to an simple yet interesting interactive history of Kodak products through the years.
I love the various jingles (make sure you have your speakers on). I guarantee if you listen to the song associated with 1880-1890 three times that you will have that song stuck in your head for the rest of the day -and maybe longer!
Here are the various Kodak logos through our history.
The 1907 vintage actually looks like a branding iron. I guess that is one way to get brand recognition ;-)
And, of course, yellow and red have been with us for decades!
More about the history of Kodak can be found here.
One more time -everybody now....
Isn't it simple? Isn't it quick? Such a small box it must be a trrr-ick!
How do you work it? What is the test?
You press the button we do the rest!
I love the various jingles (make sure you have your speakers on). I guarantee if you listen to the song associated with 1880-1890 three times that you will have that song stuck in your head for the rest of the day -and maybe longer!
Here are the various Kodak logos through our history.
The 1907 vintage actually looks like a branding iron. I guess that is one way to get brand recognition ;-)
And, of course, yellow and red have been with us for decades!
More about the history of Kodak can be found here.
One more time -everybody now....
Isn't it simple? Isn't it quick? Such a small box it must be a trrr-ick!
How do you work it? What is the test?
You press the button we do the rest!
10 Kodak.com homepages, and counting
The big, bold photography featured on kodak.com's homepage is getting rave reviews. The journey to this design was circuitous - take a look...
Our website was launched on February 7, 1995. It was pioneering at the time. Many Fortune 500's didn't have a web presence yet. We had a section called "Digital Images" that featured, guess what? Nice photos. It was featured on Netscape's "What's Cool" list for a more than a year and was a huge traffic driver for us. Those were much simpler times weren't they? "Wow! Look! A photo of a boat in my web browser!" We had 1,000 pages of content. (For uber-geeks: Dig the original Mozilla browser). We got a bit more sophisticated in our "World Leader in Imaging" design in 1996. That site won a Best of the Web award from c|net and we did a Fortune 500-first-ever chat with a CEO and Ops team.
1998 brought more product content and applications like PhotoQuilt and Kodak Birdcam (a peregrine falcon webcam). 1999 and 2000 were all about attracting "eyeballs," remember that weird phrase? We did that with chats, location based content like Woodstock and the Sydney Olympics, photo tips, and apps.
The Picture Center (on the right) was launched in 2001. We established a photo community where we did a chat about underwater photography from underwater! More Kodak businesses came online and gained a presence on the homepage. Descriptive text was added to help with usability and search engine optimization.
With the design in 2003 we fixed a myriad of navigation issues that had bloomed over time. Our sitewide left-hand navigation rationalized a variety of different nav types. In 2005 we streamlined the design to get content "above the fold" (on one screen).
Leaning into where we are today, we focused on large imagery in 2006. Our first blog launched in September of that year. Again, pioneering - only 4% of Fortune 500 companies had blogs at the time.
So, here we are in 2009. Our website has over 100,000 pages of content, is served in dozens countries and languages. Our online store has grown and our businesses view the website as key to their success, not just a "nice to do." Our reach extends beyond the kodak.com domain. Our efforts in social media took off last year and continue on that trajectory. In addition to blogs we have podcasts, a presence on Facebook, Twitter, Flickr, YouTube. and more. All can be accessed at www.kodak.com/go/followus
We love the new design - the photograph rules. It is true to our DNA. We have gotten a ton of positive feedback and the usability and design tested well. What do you think?
Like our website, Kodak continues to evolve. Remain static and get creamed. We have undergone a dramatic transformation only to emerge to tough economic times. We will weather them and continue to evolve and so will our website, that is in our DNA too.
Our website was launched on February 7, 1995. It was pioneering at the time. Many Fortune 500's didn't have a web presence yet. We had a section called "Digital Images" that featured, guess what? Nice photos. It was featured on Netscape's "What's Cool" list for a more than a year and was a huge traffic driver for us. Those were much simpler times weren't they? "Wow! Look! A photo of a boat in my web browser!" We had 1,000 pages of content. (For uber-geeks: Dig the original Mozilla browser). We got a bit more sophisticated in our "World Leader in Imaging" design in 1996. That site won a Best of the Web award from c|net and we did a Fortune 500-first-ever chat with a CEO and Ops team.
[Click to enlarge to see larger views of each]
1998 brought more product content and applications like PhotoQuilt and Kodak Birdcam (a peregrine falcon webcam). 1999 and 2000 were all about attracting "eyeballs," remember that weird phrase? We did that with chats, location based content like Woodstock and the Sydney Olympics, photo tips, and apps.
The Picture Center (on the right) was launched in 2001. We established a photo community where we did a chat about underwater photography from underwater! More Kodak businesses came online and gained a presence on the homepage. Descriptive text was added to help with usability and search engine optimization.
With the design in 2003 we fixed a myriad of navigation issues that had bloomed over time. Our sitewide left-hand navigation rationalized a variety of different nav types. In 2005 we streamlined the design to get content "above the fold" (on one screen).
Leaning into where we are today, we focused on large imagery in 2006. Our first blog launched in September of that year. Again, pioneering - only 4% of Fortune 500 companies had blogs at the time.
We love the new design - the photograph rules. It is true to our DNA. We have gotten a ton of positive feedback and the usability and design tested well. What do you think?
Like our website, Kodak continues to evolve. Remain static and get creamed. We have undergone a dramatic transformation only to emerge to tough economic times. We will weather them and continue to evolve and so will our website, that is in our DNA too.