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Thomas Hoehn's Posts


Thomas Hoehn
Director, Brand Communications and New Media

December 7, 2007

My 2007 Extreme Holiday Card Idea

It is that season again, time to make the family holiday card! Last year I shared some ideas I used with previous cards, now let me tell you about the 2007 Hoehn Holiday card.

I was inspired by our new inkjet printers that came out earlier this year. You know the ones by now - they save up to 50% on ink cost and make prints that last. Those are two key features to someone like me that has a really long holiday card list! So, this post makes perfect sense to appear on TGIIF (Thank God its Inkjet Friday!).

I made a card that features a with a hidden message and bunch of photos that I have taken in recent years. Let me explain...

First, I came up with the idea of having a pull tab to reveal a message. Kind of like an interactive card with no batteries required. I started by sketching the idea on paper and arrived at a grid layout. I figured I could do it with two pieces of photo paper.

The finished size of the card is half of a standard 8-1/2x11 inch sheet. This fits into an A-12 envelope which is the largest size allowed for normal first-class postage. This also allowed me to gang-up the printing to get the most out of my ink and photo paper (both by Kodak of course!) ;-.

With a trusty X-Acto knife I went to town cutting the sections from the sheets.

Once I had the main grid I then made a series of cuts to that sheet as shown:

After those cuts were made I was able to "weave" the pull out section into the main sheet. I made the design so that the portion that was "hidden" contained a message. When you pull on the tab it reveals letters that spell the "P-E-A-C-E." Take a look here:

Cool, huh? Here are larger views of the two pieces: Grid and Pull. And for your viewing pleasure I put larger versions of each photo and their descriptions in a Gallery photo album. Enjoy.

Happy Holidays to you and yours and as the 2007 Hoehn Holiday Card says; "Peace."